Social Media Masterclass for Dietitians and Nutritionists - Melbourne
Whether you are just starting out, or whether your have dabbled in social media marketing, this masterclass will equip you with the skills to use digital marketing and leverage your nutrition credentials to grow your business.
Join Tim Martin, a leading social media educator and Teri Lichtenstein, an Accredited Practising Dietitian with a background in digital communications, to gain a deep understanding of the value and role of social media marketing in the nutrition industry.
What to expect:
- Practical tips and strategies to market your nutrition blog and develop a content strategy to achieve cut-thorough
- Use of search marketing and analytics to measure the effectiveness of your social media efforts
- The role of different content formats and practical ‘how-to’ strategies to effectively utilise these across different platforms
- How to use social media to establish yourself as a trusted nutrition health professional and grow your online professional profile
“Dietitians and nutritionists are generally not taught these communication skills as part of their studies. With so much misinformation available on social platforms, it is essential for us as professionals to join the conversations. This workshop will provide you with the know-how to do this effectively.” – Teri Lichtenstein, APD
This is a unique opportunity for dietitians and nutritionists in any business setting, who are looking to improve the quality, efficiency and effectiveness of their social media efforts.
This full-day practical is presented in an engaging learning format: live online demonstrations in an interactive class setting limited to 20 people. A Certificate of Training is provided.
If you want to book more than one course a 30% discount applies to each - please contact us directly to arrange this. If you want to book more than one person into this course a 30% group discount applies - automatically calculated at checkout. Different discounts cannot be combined. Online booking options include payment by Visa, Mastercard, Amex or via invoice.
If you have further questions read our FAQ's or call us on 1300 946 101.
Who it's for
Dietitians, nutritionists and other professionals working in the nutrition industry who are looking to advance their understanding of social media to achieve business objectives. If you have been using social media but struggling to create content that achieves cut through in a cluttered industry or if you are unsure how to measure the affects of your social media efforts, you should definitely attend this course.
Who it's not for
If you’re looking for an instant payoff on your social media investment, it’s not for you. There’s no magic bullet.
Program Download Program PDF (0.5MB)
Organic Search (SEO)
Optimise your website or blog for organic search. Appear high in Google search results by understanding the informational needs of smaller, high-value segments within your overall market, and publishing to them.
Measure the effectiveness of your website or blog to attract and convert traffic through any number of your conversion paths using free Google Analytics.
Educate first; sell second. Position yourself as the nutrition subject-matter expert. Enhance your reputation and boost the credibility of your value propositions by continually layering non-sales-related material through your website, blog and social content.
Increase the number of quality likes to your brand page by consistently posting and sharing engaging content that is audience-relevant. Get more visibility in the news feed and understand how the updated Facebook algorithm works; boost posts correctly to reach more people; effectively utilise Facebook's advertising options including remarketing and custom audiences; run effective competitions; analyse your insights dashboard for internal reporting purposes. Employ a 'test and measure' mindset to extend the organic and boosted reach of your posts. Broadcast less; engage more. Be generous, be useful.
Social Media Hashtags
Adopt hashtags as part of your social media publishing for increased content visibility; define hashtags by category and use; promote your brand, competition and event related hashtags offline to facilitate social media sharing and common-interest communities.
SOCIAL MEDIA PUBLISHING
Establish a content strategy based on your objectives and resource capabilities; use a content canvas to plan your posts based on angle, format, timing, distribution points and reportable metrics; pre-schedule elements of your social media publishing schedule using Hootsuite.
Understand why a blog should be the centrepiece of your social media strategy (and why long-form writing is such a valued online skill).
Streaming Video (YouTube)
Create your own branded YouTube video library. Integrate online videos with your existing marketing or communications mix and/ or stream them through your social media channels.
Offer streaming audio as another format option. Increasingly people are listening to rather than reading their long-form content. Go one step further and publish your own podcast.
Apply simple and effective text and brand overlays options for your image-based posts; position strong visual branding across your social media platforms; source free images for your posts; use sophisticated online image editors for cropping, effects, overlays, frames, textures and collages.
INDUSTRY CASE STUDIES
Digital and social media case studies from other dietitians and nutritionists - the good, the bad and the ugly.
2+ people: 20% combined
Calculated at check-out
2+ courses: 20% combined
Calculated at check-out