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Course Resources: Essentials Social

 

  

 

 
FACEBOOK

Facebook Help Centre
Help

Facebook Blueprint (online learning modules)
Facebook Blueprint

Facebook Insights (Brand Page Analytics) Help Centre
Help

Facebook Advertising
Advertiser Help Centre
Ads Help Centre
Ads guide

Adding a CTA Button to your Brand Page
Facebook Help Centre

Adding a @username to your Brand Page
Username guidelines
Adding or changing a username

20% Text Rule Checker
Text overlay checker tool

Page 'House Rules'
Bankwest example

net101 Podcast Interviews
Kristy Hughes (Social Media Manager for Saatchi & Saatchi) on News-Jacking via Facebook
Libby Catalini (Social Media Manager for Simplot) on the Birdseye Australia's Facebook presence

 

YOUTUBE

Youtube Help Centre
Help

Channel Customisation
Organising content with channel sections
Customising channel layout
Create or edit channel art

Analytics
Video analytics dash (sign into your acct first)

Portable Video Capture Set-Up - Course Day Demonstration 
Jay Baer article

Embedding a YouTube Video - Course Day Demonstration 
How-to directions
Embed example

Video editing software for PC's
Microsoft Movie Maker

A totally fake course testimonial video purchased off some dude in Berlin for $5 (via Fiverr.com)

 

LINKEDIN

LinedIn Help Centre
Help

Personal
Privacy settings tab (sign in to your acct)

Company Pages
Add a company page

Company page example - David Jones

 

BLOGGING

Setting up WordPress
WordPress.org - software download for self-hosted instance

WordPress.com - free, hosted solution

WordPress Themes and Plugins
WordPress themes for purchase (ThemeForest)
WordPress plugins

Blogger.com
Google's blogging platform - free, hosted solution

 

WEBSITE ANALYTICS

Google Analytics Account Set-Up - Course Day Demonstration
Open a new GA account

Setting up goal conversions
Scheduling a report

Google Analytics Learning Resources
Google Analytic demo account (live sandbox environment)
Google Analytics online training modules

net101 Podcast Interview
Simon Pilkington on Google Analytics

 

 

ORGANIC SEARCH/ SEO & CONTENT MARKETING

Google Keyword Planner - Course Day Demonstration
Sign into your AdWords acct first 

Google 'Search Engine Optimization Starter Guide'
View page

Content Marketing- Course Day Demonstrations
Google Search Example - 'social media policy examples'
Woolworths carrots video
net101 Social Media Policy Page
Black leather shoe example
 

 

COURSE SLIDEDECK
PowerPoint
Keynote

 

 

COURSE SCHEMATICS 

Follow Tim Martin's board Course Schematics - ESS on Pinterest.

 

COURSE VIDEOS

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RECOMMENDED READING - ESSENTIALS

Follow Tim Martin's board Recommended Course Readings on Pinterest.

  

RECOMMENDED PODCASTS

Follow Tim Martin's board Recommended Podcasts on Pinterest.