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Instagram Case Study #2


Catalogues/ Brand Awareness/ Advertising


Retail Catalogue/ Portfolio (native)




Retail Catalogue 'natural' settings (native)
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A post shared by MYER (@myer) on Jan 19, 2019 at 8:02pm PST



Retail Catalogue/ Portfolio (recycled)

Keep it clean in calming green #IKEAaustralia #kitchen

A post shared by IKEA Australia (@ikea_australia) on Mar 7, 2017 at 12:40am PST



 User Generated, Regram, Proactive Sourcing (via hashtag, geotag, specific user account)




 User Generated, Regram, Reactive Sourcing (via hashtag, tag, geotag) 

Date night done right. #thefrankeffect via @abbey_wise πŸ’•

A post shared by frank body (@frank_bod) on Mar 15, 2017 at 1:39pm PDT


Unpaid Ad (still, video or GIF) 

Be captured by the world premiere of Orb, an extraordinary lunar mystery launching @sydneydanceco’s 2017 season! On our stage until 20 May

A post shared by Arts Centre Melbourne (@artscentremelbourne) on May 17, 2017 at 2:26am PDT




Influencer Outreach - Commercial Arrangement 



'Pupfluencer' - Commercial Arrangement




Instagram Shopping (via Facebook)
Retail Catalogue/ Portfolio, Ecommerce Facilitation

🌹 Vtg '89 Elvis memorial tee. SZ XL. $18.95 #foxandfawn SOLD

A post shared by Fox & Fawn (@foxandfawn) on Apr 2, 2017 at 1:44pm PDT




Article Teasers
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This police officer, photographed by @meridithkohut, is part of special forces unit, known as the Special Actions Force, or FAES, created by President Nicolás Maduro of #Venezuela to crush dissent. #Maduro is facing the biggest challenge to his authoritarian rule yet. Protesters are in the streets, an opposition lawmaker has declared himself the rightful president and a growing number of foreign governments have backed that claim. The #Trump administration has intensified the pressure, cutting off Maduro’s access to oil sales in the U.S. — a principal source of his government’s cash. In the face of the crisis, Maduro has sent out security forces throughout Venezuela who have conducted deadly operations that have alarmed even some of the president’s traditional supporters. Much of the crackdown has been on gang groups in Venezuela’s slums. Now the unit appears to have Maduro’s political opponents in its sights. It’s being sent to work as Maduro’s enforcer in the poor neighborhoods that once supported him but have turned against him, according to human rights groups, former government officials and current lawmakers. At least 40 people have been killed in the latest round of protests against Maduro, largely in nightly raids in poor neighborhoods involving the special police unit, human rights groups say. Visit the link in our profile to read more.

A post shared by The New York Times (@nytimes) on Jan 31, 2019 at 9:34am PST




Community/ Peer Support 




 Text Only
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A post shared by The Onion (@theonion) on Jan 28, 2019 at 6:00pm PST




Story Telling

Dichotomy: Saturn's moon Enceladus is a world divided. To the north, we see copious amounts of craters and evidence of the many impacts the moon has suffered in its history. However, to the south we see a smoother body with wrinkles due to geologic activity. Most solar system bodies lacking an atmosphere are heavily cratered like Enceladus' (313 miles or 504 kilometers across) northern region. However, the geologic activity in the south, including the famous plume above the moon's south pole, can erase craters and leave a younger, smoother-looking surface. The image was taken in visible light with the Cassini spacecraft narrow-angle camera on Nov. 27, 2016. The view was obtained at a distance of approximately 41,000 miles (66,000 kilometers) from Enceladus. Image scale is 1,310 feet (398 meters) per pixel. Credit: NASA/JPL-Caltech/Space Science Institute (@NASAJPL) #nasa #space #nasabeyond #planets #saturn #enceladus #astronomy #geology #science

A post shared by NASA (@nasa) on Mar 6, 2017 at 4:08pm PST




Support Descriptions